College football bowl games were once rare, meaningful, and prestigious — but today, have they lost their value? In this episode of MX3 Podcast, we break down the explosion of bowl games, the money behind them, how sponsorships reshaped tradition, and why winning records no longer seem to matter.

We explore the history of the Rose Bowl, how bowl eligibility standards have changed, and why college football feels more like a business than ever before. From packed stadiums to corporate naming rights, this conversation dives into how money, motivation, and tradition collide in modern college football.

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